In yesterday’s post about Project NISEI, the fan-run organization to keep Android: Netrunner alive and thriving, I offered criticisms of their messaging during spoiler season. (If you want to return to the start of this series, click here.) In today’s post, I want to turn my focus to the ways in which NISEI is using–or, sadly, often failing to use–their website.
As I discussed yesterday in the first post in this series, clearly, Project NISEI, the fan organization dedicated to keeping Android: Netrunner alive, is doing a lot right. From my outsider perspective, it appears they carefully prioritized the achievements necessary to build a solid foundation in their first few months. NISEI seemingly identified where they needed to shine in this early stage of their project, and dedicated their efforts to excelling in exactly those areas.
But now that NISEI is solidly established, I believe their priorities must necessarily shift. Areas that were less critical in their first stage, and thus left with room for improvement, will become more important as NISEI moves to release their second set and beyond. NISEI is no longer trying to earn the trust of the established Netrunner community. They are the face of the game’s future, which means they need to pay increasing attention to a second audience: new players.